WorkingBackwardsisaninsider’sbreakdownofAmazon’sapproachtoculture,leadership,andbestpracticesfromtwolong-timeAmazonexecutives--withlessonsandtechniquesyoucanapplytoyourowncompany,andcareer,rightnow.InWorkingBackwards,twolong-servingAmazonexecutivesrevealtheprinciplesandpracticesthathavedriventhesuccessofoneofthemostextraordinarycompaniestheworldhaseverknown.Withtwenty-sevenyearsofAmazonexperiencebetweenthem--muchofitduringtheperiodofunmatchedinnovationthatcreatedproductsandservicesincludingKindle,AmazonPrime,AmazonStudios,andAmazonWebServices--BryarandCarrofferunprecedentedaccesstotheAmazonwayasitwasdevelopedandproventoberepeatable,scalable,andadaptable.Withkeenanalysisandpracticalstepsforapplyingitatyourowncompany--nomatterthesize--theauthorsilluminatehowAmazon’sfourteenleadershipprinciplesinformdecision-makingatalllevelsofthecompany.Withafocusoncustomerobsession,long-termthinking,eagernesstoinvent,andoperationalexcellence,Amazon’sground-levelpracticesensurethesecharacteristicsaretranslatedintoactionandflowthroughallaspectsofthebusiness.WorkingBackwardsisbothapracticalguidebookandthestoryofhowthecompanygrewtobecomesosuccessful.Itisfilledwiththeauthors’in-the-roomrecollectionsofwhat“BeingAmazonian“islikeandhowtheirtimeatthecompanyaffectedtheirpersonalandprofessionallives.TheydemonstratethatsuccessonAmazon’sscaleisnotachievedbythegeniusofanysingleleader,butratherthroughcommitmenttoandexecutionofasetofwell-defined,rigorously-executedprinciplesandpractices--sharedherefortheveryfirsttime.Whateveryourtalent,careerororganizationmightbe,findouthowyoucanputWorkingBackwardstoworkforyou.
